Muzicall launches groundbreaking programme to ignite ringback tone revenues. RBT.4.ALL opens the market for ringback tone services across Europe

London, 8th February 2007 – Muzicall, Europe’s premier ringback tone service provider, today announced the launch of a new ringback tone (RBT) programme that will ignite RBT revenues for operators, content providers and retailers. RBT.4.ALL enables brands to sell RBTs directly to subscribers across all networks and enable services on any device.

Muzicall has signed iTouch, a world leader in the development and marketing of mobile content, as a development partner to provide off-deck RBT services for the UK, Ireland, Belgium, Holland, Norway, Finland and Sweden.

RBT.4.ALL is a programme for operators, content providers and retailers. Muzicall coordinates the launch of the service across all operators, acting as both integrator and coordinator for the programme, to support a consistent, high quality user experience to discourage consumer barriers to entry.

“We see great opportunities for the European RBT market. We believe that empowering the retail channels will generate a tenfold increase in European RBT revenues over the next two years,” says Mark Collins, CEO, Muzicall. “Our RBT.4.ALL programme provides multiple retail channels and new revenue streams for both operators and labels not to mention the RBT opportunities it opens for our partners.”

“The European RBT market needs to be opened up to all mobile phone users and all retailers,” said Andy Ford, CEO iTouch UK and Group Head B2B, “Muzicall’s RBT.4.ALL programme will engage all the parties in the supply chain. Together we can really open up the RBT market and provide customers with easy access to great RBTs.”

Muzicall is partnering with content partners to provide retailers with a complete portfolio of licensed, relevant and up to date content. As ringback tones reside ‘in networks’, there are no digital right management concerns. The RBT.4.ALL programme will allow operators to brand their own RBT services, extending their reach into their customers.

Muzicall is working with a number of industry players to roll out RBT.4.ALL across Europe.