London - June 2007 - Muzicall, Europe’s premier Ringback Tone service provider, today announced the RBT services deal with Vodafone Netherlands. Under the new deal, Vodafone NL will outsource the management and marketing of its RBT service to Muzicall.

The partnership with Vodafone NL gives Muzicall the remit to develop the operator’s RBT service and open it up to off-portal retailers, maximising the market potential in the Netherlands.
 
“In Europe, RBTs represent a huge untapped revenue source”, said Ian Fleming, Consumer Marketing Director Vodafone Netherlands. “By outsourcing our RBT service to Muzicall, we can further develop the Vodafone Welcome Tunes service, help to open the market and keep this great service easily accessible to our customers.”

Every day European subscribers listen to around 375 million minutes of uneventful ‘burr – burr’ sound while waiting for calls to be answered. Muzicall allows that sound to be monetised by replacing it with audio content or branding it, offering a valuable asset to operators.

“We see this as the first step in RBTs reaching the same high level of market penetration in Europe, as we’ve already seen in Asia and the US,” commented Mark Collins, CEO, Muzicall. “Through working with Vodafone for both their on deck and off-deck through RBT.4.ALL we look forward to offering Vodafone customers a fantastic service through a choice of retailers.

Muzicall’s RBT.4.ALL programme is an innovative scheme designed to maximise RBT revenues for operators, content providers and third party retailers across Europe. Muzicall acts as both integrator and coordinator for the programme, enabling brands to sell RBTs, traditionally held in network, direct to consumers on any device for the first time.

Media enquiries:
Julie Bretland
Muzicall Limited
Tel: +44 (0) 870 80 30 230
Email: julie.bretland@muzicall.com

About Muzicall
Muzicall is the ringback tone (RBT) service provider for operators and media companies.   Muzicall’s sole objective is to focus on the, average of 15 seconds, of sound generated during a telephone call set-up and drive the RBT market to reach the full potential for operator and media company partners. Muzicall was founded in 2004 in conjunction with CH2MHILL, the $4billion international project services company. Headquartered in London’s Soho, Muzicall is led by a team of telecoms, music, consumer and marketing specialists.  The company works on a partnership basis with customers, investing both in marketing and systems and uses its knowledge and experience to grow sustainable revenues for its partners.
www.muzicall.com